Social media marketing has ended up
being a typical business marketing strategy. Unquestionably, this progress is
because of the rapid development of the utilization of social media all through
the world. The advancement of social media has unlocked plenty of innovative
technology advancements, and one such technology stack is Web3. Web3 is
emerging as a headway trend for building robust and dynamic social media
marketing strategies with its power-packed potential capabilities.
What is Web3 Marketing?
Web 3.0 has evolved as the
third-generation innovation of web development. This new age of the World Wide
Web focuses on Decentralization, Blockchain, Machine Learning, Artificial
Intelligence, NFTs etc.
Decentralization
The movement of control and decision-making
from a centralized entity (person, organization, or group thereof) to a
dispersed network is called decentralization in the blockchain. Decentralized
networks aim to lessen the level of trust that users must place in one another
and to prevent them from exercising power or control over one another in ways
that undermine network operation.
Blockchain
A blockchain is a digital record of
transactions replicated and redistributed across the blockchain's whole network
of computer systems.
Machine Learning
Machine learning is an AI tool that
enables computers to learn and develop without being explicitly designed.
Artificial Intelligence
The simulation of human intelligence
processes by machines, particularly computer systems, is comprehended as artificial
intelligence.
Web 3.0 is evolving as the future of
online marketing. The most remarkable aspect of Web 3.0 is that it is highly
focused on personalized user interactions and gives customized user experiences
to consumers.
How Web3 Influences Social Media
Marketing?
With the mix of Cryptocurrencies,
Virtual and Augmented Reality, Social Media and more, Web3 will redefine how we
socialize. Social media techniques offered by Web3 provide better suggestions
to marketers to boost businesses' sales and profitability and transform how we
market on social media platforms. Web 3.0 ensures the end user more control
over information access.
How To Shift Your Social Media
Strategies to Prepare for Web3?
With the evolution of Web3, A
revolution is about to happen in the marketing world. Even though Web 3.0 is
still under development, it may take up its complete form sooner than we
realize. Hence, marketers and businesses should be ready to sail in the Web3
wave before it becomes integral to social media marketing.
Here are a few social media strategies
to prepare your brand for Web 3.0 Marketing
Start Building Strong Relationships
With Customers
Customer relationship is the most
critical component, and marketers should reframe how they look and interact with
customers for any social media strategy preparing for Web3. Marketers should
consider building solid relationships with customers at this stage as it
provides a chance for businesses to boost their credibility with customers.
Leverage Blockchain To Authenticate
User identities
The decentralized architecture of web
3.0 aims to resolve the issues emerging from centralized power and gain control
over user trust, transparency, and privacy. Even though blockchain-based
identity verification takes time to be widely adopted by social media
platforms, marketers should be prepared to embrace the platform by adopting
measures to increase account verification and improve user reporting
mechanisms.
Top Social Media Platforms For Web3
Communities
Web3 communities may live on
decentralized blockchains in the future, but in the current scenario,
centralized platforms come with features that make communities more interactive
and engaging.
Make sure to leverage the
below-mentioned four social channels for web3 community building:
·
Discord
·
Twitter
·
Telegram
·
Reddit
Prepare Web3 KPIs To Track Your
Efforts
Few points to consider while creating
Web3 KPIs
·
Community size across social
media channels
·
User engagement and activity
·
Steady or consistent increase
in NFT
Utilization Of NFTs
NFTs (non-fungible tokens) are pieces
of IP that live on the blockchain and it can be used for various marketing
goals.
·
Drive Sales
·
Increased brand awareness and
reach
·
Increased brand loyalty
·
Reinforce the brand's focus on
individuality
·
Create thousands of
interactions
Automation Across All Social Media
Platforms
Social media automation with Web3
comes with heaps of features to optimize online interactions and secure your
online presence. So rather than stressing spending time on repetitive tasks,
you can focus on what matters the most – your business by creating more
engaging content.
A few Points To Consider When
Formulating A Social Media Strategy In The Age Of Web3
These points will help you to thrive
in the ever-changing landscape of the internet."
·
The strategies formulated
should be flexible and adapt to technology changes.
·
Make sure to know the different
platforms and how they function to ensure that the right people see your
content.
·
Devise strategies and leverage
tools that create value for your business or brand
Even though Web3 creates a significant
positive impact in social media marketing, there are equally substantial
challenges surrounding it, such as less familiarity, complex features in NFTs,
requiring sound technical knowledge etc. Despite these challenges, Web 3.0 is
in full swing, and marketers should be ready to adapt to changing trends and
stay ahead of the curve in the Web3 space.
