INSIGHTS

Posted on 2023-01-03   |   
Power-packed strategies to get ahead of the Web3 e


Social media marketing has ended up being a typical business marketing strategy. Unquestionably, this progress is because of the rapid development of the utilization of social media all through the world. The advancement of social media has unlocked plenty of innovative technology advancements, and one such technology stack is Web3. Web3 is emerging as a headway trend for building robust and dynamic social media marketing strategies with its power-packed potential capabilities.

What is Web3 Marketing?

Web 3.0 has evolved as the third-generation innovation of web development. This new age of the World Wide Web focuses on Decentralization, Blockchain, Machine Learning, Artificial Intelligence, NFTs etc.

Decentralization

The movement of control and decision-making from a centralized entity (person, organization, or group thereof) to a dispersed network is called decentralization in the blockchain. Decentralized networks aim to lessen the level of trust that users must place in one another and to prevent them from exercising power or control over one another in ways that undermine network operation.

Blockchain

A blockchain is a digital record of transactions replicated and redistributed across the blockchain's whole network of computer systems.

Machine Learning

Machine learning is an AI tool that enables computers to learn and develop without being explicitly designed.

Artificial Intelligence

The simulation of human intelligence processes by machines, particularly computer systems, is comprehended as artificial intelligence.

Web 3.0 is evolving as the future of online marketing. The most remarkable aspect of Web 3.0 is that it is highly focused on personalized user interactions and gives customized user experiences to consumers.

How Web3 Influences Social Media Marketing?

With the mix of Cryptocurrencies, Virtual and Augmented Reality, Social Media and more, Web3 will redefine how we socialize. Social media techniques offered by Web3 provide better suggestions to marketers to boost businesses' sales and profitability and transform how we market on social media platforms. Web 3.0 ensures the end user more control over information access.

How To Shift Your Social Media Strategies to Prepare for Web3?

With the evolution of Web3, A revolution is about to happen in the marketing world. Even though Web 3.0 is still under development, it may take up its complete form sooner than we realize. Hence, marketers and businesses should be ready to sail in the Web3 wave before it becomes integral to social media marketing.

Here are a few social media strategies to prepare your brand for Web 3.0 Marketing

Start Building Strong Relationships With Customers

Customer relationship is the most critical component, and marketers should reframe how they look and interact with customers for any social media strategy preparing for Web3. Marketers should consider building solid relationships with customers at this stage as it provides a chance for businesses to boost their credibility with customers.

Leverage Blockchain To Authenticate User identities

The decentralized architecture of web 3.0 aims to resolve the issues emerging from centralized power and gain control over user trust, transparency, and privacy. Even though blockchain-based identity verification takes time to be widely adopted by social media platforms, marketers should be prepared to embrace the platform by adopting measures to increase account verification and improve user reporting mechanisms.

Top Social Media Platforms For Web3 Communities

Web3 communities may live on decentralized blockchains in the future, but in the current scenario, centralized platforms come with features that make communities more interactive and engaging.

Make sure to leverage the below-mentioned four social channels for web3 community building:

    Discord

    Twitter

    Telegram

    Reddit

Prepare Web3 KPIs To Track Your Efforts

Few points to consider while creating Web3 KPIs

    Community size across social media channels

    User engagement and activity

    Steady or consistent increase in NFT

Utilization Of NFTs

NFTs (non-fungible tokens) are pieces of IP that live on the blockchain and it can be used for various marketing goals.

    Drive Sales

    Increased brand awareness and reach

    Increased brand loyalty

    Reinforce the brand's focus on individuality

    Create thousands of interactions

Automation Across All Social Media Platforms

Social media automation with Web3 comes with heaps of features to optimize online interactions and secure your online presence. So rather than stressing spending time on repetitive tasks, you can focus on what matters the most your business by creating more engaging content.

A few Points To Consider When Formulating A Social Media Strategy In The Age Of Web3

These points will help you to thrive in the ever-changing landscape of the internet."

    The strategies formulated should be flexible and adapt to technology changes.

    Make sure to know the different platforms and how they function to ensure that the right people see your content.

    Devise strategies and leverage tools that create value for your business or brand

Even though Web3 creates a significant positive impact in social media marketing, there are equally substantial challenges surrounding it, such as less familiarity, complex features in NFTs, requiring sound technical knowledge etc. Despite these challenges, Web 3.0 is in full swing, and marketers should be ready to adapt to changing trends and stay ahead of the curve in the Web3 space.